Setting the Beauty Branding Photoshoot

The photoshoot for this beauty business involved a mix of product photography, headshots, and lifestyle action images of Erica working with two models hired for the shoot (I also filmed a short B-roll promo video for the business, as well).

Because the space had a window of natural light coming through, as well as lighting equipment set up to perform the eyebrow threading procedure, I didn’t need to bring any additional lights on my own. I was able to focus on just capturing the branding shots as needed.

I also wanted to be able to capture some product shots of the office in between the models arriving, which allowed me to get a variety of different photos to present in the final deliverables.

the Right Equipment for Branding Photos

Since there wasn’t too much space for me to move around, I needed to make sure that I brought a lens that provided a wide-enough angle that I would be able to capture Erica working with the models from different angles.

I made sure to use another lens for the headshots that would look the most natural and authentic since I wasn’t having to move around to get different angles in this space.

FINAL THOUGHTS

A branding photoshoot is not just an opportunity to show the face of the business, but to capture their personality, excellent customer service, and their work through a series of images.

LOOKING FOR A LOCAL BRANDING PHOTOGRAPHER?

I provide personal branding sessions for local businesses in the Greater Los Angeles area and nearby neighborhoods! I encourage you to take a look at my process for producing a brand photoshoot for local businesses. If you’re looking to get some exciting new branding images, feel free to contact me to book a discovery call and get a free quote!