Creative Commercial Beach Campaign Photography: Santa Monica: Austin Lee
I recently had the opportunity to work with fashion model Austin Lee to produce a series of commercial lifestyle campaign images on the beach in Santa Monica.
Austin and I worked together to agree on the perfect wardrobe for this photoshoot. He was able to bring sunglasses, a Fossil watch, and a chair to use as a prop for the photoshoot. Based on the images we developed for the mood board, a beach backdrop at sunset was the best location to produce this lifestyle photoshoot.
As I’ve mentioned in previous blogs, one of the most important factors involved in producing any photoshoot is scouting the location in advance. The beach along the Santa Monica Pier is a familiar location where I have produced many photoshoots, so I already knew the spot where I wanted the photoshoot to take place.
One of the biggest obstacles in working outdoors with natural light (and especially when there are wardrobe changes) is making sure that you have time to get a variety of images with different compositions and outfits before the sun goes fully down. As a commercial lifestyle and advertising photographer, experience in creative direction and working fast came into practice.
Austin was great at being able to commit to a variety of poses in a short amount of time that also fit with the editorial mood of this photoshoot.
